Web Manager Blog

Page speed and user experience should be key considerations for an effective online presence. Google’s algorithm includes measurements relating to the user experience of your websites visitors, including how fast your page loads and responds to user interaction. How CCH Web Manager helps you CCH Web Manager incorporates inbuilt optimisations of content, such as images, to better enhance the loading speeds. Every image that’s uploaded to your website goes through an optimisation process where up to 5 reduced-size copies of the image are created. For example, if a 2000px width image is uploaded, 5 new optimised copies will be created. If a 100px width image is uploaded, no new images will be created because the size of an original uploaded image isn't increased by the automatic optimisation. When you the add the image to a page on your site, CCH Web Manager automatically inserts the appropriate version of that image into the desktop, tablet, and mobile views of your website, making sure your site visitors always see the correct sized image for their device. Below you can see the same image uploaded to a CCH Web Manager website, but inserted in different pages at different sizes, notice how the editor has automatically adjusted the image dimensions and file size based on how it is being served up to the end user.

This newly rebuilt automated widget includes links that are maintained and updated by the CCH Web Manager team, while also allowing you to add you own custom headings and links or hide any links/URLs that aren’t relevant for your site. The links included provide access to an array of resources such as business planning & compliance, business software, finance & funding, human resources, and news ¤nt events tailored specifically for your client's convenience. There is both an NZ and Australian version of this widget, below is a demo using the Australian version

Explore layout options for CCH Web Manager’s specialist accounting firm content to enhance your website.

CCH Web Manager’s built-in blog has recently had a series of updates to simplify and streamline the way you manage and customise posts. From filtering posts by multiple tags to sorting by chronological order and bulk actions, this update is packed with enhancements that will help you manage blogs like a boss! Filter posts by multiple tags If you’re using tags to create post categories there is now the option to filter posts by multiple tags in the All Posts and Recent Posts blog widgets.

Learn how publishing regular articles to your CCH Web Manager website can help build towards a strong long term SEO strategy. CCH Web Manager, website solutions for accounting firms.

5 Essential Tips For Improving Your Services Content One of the key areas of your website that visitors will be most interested in will be the services you offer. Do you offer the service they require? Or do you offer a service that they didn’t actually know they wanted until they visited your site? Optimising your services content for search engines can also be a great way to attract visitors to your website. Here are five effective methods to help you attract new clients with strong services content; 1. Make sure your content is relevant and accurate When visitors are reading through your services they need to know that what you say you offer is actually what you offer. Make sure that all services you have to offer are represented on your website and ensure the tone of your content represents your target audience. 2. Highlight and promote any services that are unique to your firm Are you offering any unique services or special offers? Consider promoting these on your homepage in a specially designed feature panel or image slider. If you would like to explore ways on how to best feature your services on your website homepage or throughout your site please contact us and we can discuss options with you. 3. Choose how to display your services How you display your services will affect the user experience and likelihood of visitors staying on the page. Consider making your content eye catching and easy to access and understand. If you don’t have a lot of services and only concentrate on a core few (4 or 5) then a single page with a heading and paragraph for each may be all you need. If you offer a wide range of services you may want to categorise them in to sub navigation items, for example ‘Business Services’, ‘Tax & Audit Services’ and ‘Specialist Services’ and then include pages for each individual services under those categories. An example of this can be seen here . Alternatively you could opt for a more visual approach by representing each service with an icon to give your page a bit more character. Click here to see an example of how you can make your services stand out with icons. Contact us to find out how our team can implement this easy to manage icon set up on your website. 4. Service Plans Many firms offer service plans or packages that cater to a variety of client situations. Your website is an ideal place to promote these. If you are wanting to add these to your website, or want to better display the ones you already have, we can help with that. We can design something unique to your firms offerings, or contact us to find out about utilising our templated Service Plan feature in your website – visit the Service Plans demonstration page . 5. Get your services noticed on search engines Potential clients may be using search engines such as Google to search for an accountant or financial planner. Optimising your services content, especially a specific or unique service that you want to draw attention to, so that they show up during a search is a great way to attract visitors to your site. Here are some helpful tips that may enhance your services content search engine rankings: Use unique and accurate page titles The ‘title’ tag tells search engines what the topic of each page is, and is generally what is displayed as the first line within the search results of the search engine as well as in your browser tab to tell visitors about your page. The title tags should: Accurately describe the particular page’s content – ideally the words you use in the title tag should also appear somewhere in the actual page content. It is best practice to create unique titles for each page within your site. Be brief and descriptive – too many characters and they won’t show in a Google search. We recommend no more than 60 characters so being specific and precise with your wording is the best approach here. A tool that may help with establishing keywords to use when writing content, titles and descriptions is Google’s ‘Keyword Analysis Tool‘ – this provides a way of looking up search volumes for particular phrases and provides suggestions for alternative phrases and their search volumes. Make use of page description meta tags The page description provides a summary of what a particular page is about. Really just an expansion of the title tag, this is generally the information that will be displayed below a search result of the search engine so like the title tag, it is best to use accurate and specific wording. As Google recommends having a unique description for each page within your site to help make the search results more useful for users so they can easily see what a page relates to, creating a unique description for each service page will help to distinguish them from one another rather than using a general description for all service pages. You may however wish to include some key services within the description of your home page. One thing to keep in mind is that a Google search result will only show the first 150 characters of your description so it is best to try and keep your search description within this character limit. Do you have questions or want more information? If you would like to talk to us more about your services content and options on how to display and promote them please feel free to contact us .

How important is my homepage content to my website performance? Your homepage content is often the first impression a prospective client gets of your firm. It's also very important when it comes to Search Engine Optimisation because it is indexed by search engines more frequently than other pages in a website. Search engines 'crawl' website homepages regularly to analyse content for key phrases and keyword terms to align them with terms that users are searching for. Including a clear description of your firm and the services you offer in your home page content is a very important aspect of Search Engine Optimisation (SEO) . Bolding your company name and including keywords and phrases within the structured paragraphs that relate to the services you offer, helps to highlight the importance of this text to search engines and visitors to your website. Including hyperlinks and calls to action within the homepage also helps to drive users toward important content and increase the time they spend on your website.

Improve client engagement with new customisable widgets to enhance your content. Easy to edit, cost effecting and fully customisable widgets to display your key content and ensure an excellent customer experience on all devices. Save time with content updates by using these widgets to create engaging content layouts for your Meet the Team page, display your service plans in a visually engaging format and promote your events or webinars. Service Plans Widget The service plans widget allows you to setup and display your service packages in a neat and tidy layout without struggling with complex page formatting. The service plans widget is flexible to suit your existing service plans, or use our base content to get started.